😎 I try to be cool…
but marketing can be cringy.
📆 I’ve set myself the challenge this week of using client testimonials as part of a marketing push.
That’s such a lie. 😬
The reality is I’d set myself the challenge of sharing social proof three weeks ago – but I keep bumping it back a week.
I won’t ignore it for a third week so here we are.
🎺 When a new client testimonial comes my way, I’m more than happy to blow my own trumpet and share a screenshot.
⏰ But doing it now, apropos of nothing, isn’t coming as easily.
But, social proof, eh?!
So, may I humbly present a more holistic approach to telling you what people say about my editing.
🔢 Like a good linguistics student, I’ve been gathering data.
I’ve been looking at the words used in client testimonials.
These are the reviews, recommendations – whatever you want to call them – that authors have written about me after I’ve returned their edits.
And I’ve alphabetized the words, noting their frequency.
Want to know the 14 that came up most?
✔ Attention – this, by the way, is used two times more than any other word 🥇
✔ Communicate/communicating/communication – actually, when combined into one, these match the frequency of ‘attention’ 🥇
✔ Happy – second highest 😊 🥈
✔ Professional 🥉
So, there you have it.
If you want to check out these words in situ (and scrutinise my methodology by doing the count yourself), head to my testimonials page and/or see them on LinkedIn.
Why the need for a marketing push?
📈 Well, I’m scaling up my business.
From September 2022, I will be editing full time (up from three days per week).
That means I can fit in an extra client a month.
📚 If you’re an indie author and you want a professional editor whose strengths are: attention (to detail), communication and making you happy, head to my contact page now.