š I try to be coolā¦
but marketing can be cringy.
š Iāve set myself the challenge this week of using client testimonials as part of a marketing push.
Thatās such a lie. š¬
The reality is Iād set myself the challenge of sharing social proof three weeks ago ā but I keep bumping it back a week.
I wonāt ignore it for a third week so here we are.
šŗ When a new client testimonial comes my way, Iām more than happy to blow my own trumpet and share a screenshot.
ā° But doing it now, apropos of nothing, isnāt coming as easily.
But, social proof, eh?!
It matters.
So, may I humbly present a more holistic approach to telling you what people say about my editing.
š¢ Like a good linguistics student, Iāve been gathering data.
Iāve been looking at the words used in client testimonials.
These are the reviews, recommendations ā whatever you want to call them ā that authors have written about me after Iāve returned their edits.
And Iāve alphabetized the words, noting their frequency.
Want to know the 14 that came up most?
ā Amazing
ā Approachable
ā Attention ā this, by the way, is used two times more than any other word š„
ā Communicate/communicating/communication ā actually, when combined into one, these match the frequency of āattentionā š„
ā Efficient
ā Excellent
ā Experience/experiences
ā Friendly/friendliness
ā Happy ā second highest š š„
ā Helpful
ā Professional š„
ā Thorough/thoroughness
ā Timely
ā Wonderful/wonderfully
So, there you have it.
If you want to check out these words in situ (and scrutinise my methodology by doing the count yourself), head to my testimonials page and/or see them on LinkedIn.
Why the need for a marketing push?
š Well, Iām scaling up my business.
From September 2022, I will be editing full time (up from three days per week).
That means I can fit in an extra client a month.
š If youāre an indie author and you want a professional editor whose strengths are: attention (to detail), communication and making you happy, head to my contact page now.

