Creators are frequently told that their work will get ‘exposure’ if they allow it to be used for free.
This might seem like a tempting offer, especially for those who are just starting out.
But in the immortal words of Public Enemy, “Don’t believe the hype.”
If your work is compelling enough to be published or showcased, then it is certainly worth paying for.
In this blog post, we will debunk the myth of doing things “for exposure” and arm you with the reasons and the resolve to demand fair compensation for your creations.
The “Exposure” Trap: It’s Really Exploitation
Let’s get one thing straight: exposure is often just a euphemism for exploitation.
Sure, the word has a nice ring to it and conjures images of a wide audience viewing your work.
But in reality, it rarely translates into anything tangible.
When someone tells you to do it for the ‘exposure,’ what they’re really saying is, “Let us benefit from your hard work without giving you anything concrete in return.”
It’s crucial to replace this nebulous promise with a clear-eyed view of the facts: your work is a product of your skills, time, and effort, and it deserves fair exchange.
Fair Exchange: The Key to Respect
By standing firm on the value of your work, you set a precedent.
The more you respect your work, the more others will respect it too.
If you give in to the notion of doing something for mere ‘exposure,’ you’re essentially undervaluing your own worth.
Anyone who genuinely values your art will be willing to offer a fair exchange.
So, the next time someone suggests you should provide your intellectual property for ‘exposure,’ your answer should be straightforward: no.
Walk away.
There’s no room for negotiation here.
Tackling the Backlash: It’s Not About You
There will always be detractors, those who think everything should be free and take umbrage at your audacity to ask for payment.
This isn’t a reflection on you or your work; it’s a manifestation of their own devaluation of creative effort.
Let them think what they will—you know your worth.
Smart Alternatives: Be Strategic With Freebies
If you decide to offer something without a price tag, make sure it’s on your terms and with a strategy that directly benefits you.
Utilise lead magnets to attract a following, or opt for a free promotional campaign to introduce new readers to a series.
The key here is that you’re in control, and you can track your return on investment.
If your free content isn’t working for you in a measurable way, then it’s not working for you.
Interviews and Collaborations: Mutually Beneficial Arrangements
Engaging in interviews and collaborations can be valuable.
However, ensure that these are mutually beneficial and never pay for the ‘privilege’ of someone else hosting your content or performing an interview.
Your contribution is as valuable as the platform it is being featured on.
Your work is an extension of yourself, a product of your unique creativity and hours of effort.
It is worth far more than the vague promise of ‘exposure.’
So demand the respect—and payment—your work deserves.
CherryEdits 