As an indie author, it’s easy to get trapped in the bubble of your own industry. After all, who can blame you?
The indie author community is robust, full of advice, and offers plenty of networking opportunities.
However, stepping outside of your comfort zone and looking to other industries for inspiration can provide fresh, innovative approaches to marketing.
One such industry rife with ideas is the music industry.
Let’s explore how indie musicians navigate their space and what authors can learn from them.
Merchandising Like a Rockstar
Musicians understand that their brand extends far beyond their music—it’s a lifestyle they’re selling.
This concept is evident in the way they leverage merchandise.
From band t-shirts to branded guitar picks, fans love to own something tangible that represents their favourite artist.
As an indie author, consider developing merchandise that complements your books.
This could range from branded bookmarks to tote bags featuring quotes from your most beloved characters.
Merchandise offers an additional revenue stream and acts as a walking advertisement for your books.
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The Live Experience
For musicians, live events like concerts, festivals, and intimate acoustic sets are lucrative opportunities.
They not only generate ticket sales but also create a deeper connection with fans.
Now, while an indie author’s ‘live show’ might look quite different, the principle is the same.
Consider hosting live reading events, book signings, or even virtual Q&A sessions to interact with your audience.
You could also collaborate with local businesses to host your event, which can be mutually beneficial.
Diversification of Revenue
In the music industry, the actual product—music—is increasingly becoming a smaller part of the artist’s income.
Royalties from streaming services offer a pittance, so musicians turn to concert tickets, merchandise, and even courses to help budding musicians.
Indie authors should take note.
Your books may be your ‘main act,’ but they don’t have to be your only source of income.
Think about diversifying your revenue streams.
Could you offer writing workshops?
How about consultancy services for aspiring indie authors?
Community Building and Fan Engagement
Musicians often have fan clubs and regular newsletters, full of exclusive content and early-bird offers.
They know the value of a dedicated fan base.
Indie authors can adopt similar tactics by offering exclusive previews of upcoming books, short stories, or special content available only to newsletter subscribers.
Broaden Your Horizons for Better Business
The music industry, with its focus on merchandising, live experiences, and diversified income streams, provides a valuable template for indie authors.
By adopting these strategies, not only do you enhance your earning potential, but you also create a richer, more engaged community around your work.
Broaden your perspectives and you’ll find that success often lies where you least expect it.
Happy writing and even happier marketing!
Which marketing strategy from the music industry do you find most applicable to indie authorship? Share your thoughts below.
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