James Scott Bell suggests that writers should write their back cover blurb before they start writing. Before they even start outlining.
He says:
“When you are comfortable with your LOCK elements [Lead, Objective, Confrontation, Knockout – a system to work out a basic plot; described earlier in the book] move on to the writing of your back cover copy. This is the marketing copy that compels a reader to buy your book. This is what you see on the back of paperback novels in your bookstore.
“What you want to do is create a few paragraphs that excite your own interest, enough to compel you to move on to the next step. You can even pause at this point to share your back cover copy with some friends to get their take on it. If no one can see the excitement in the story, you have the chance to rework things before spending all that time writing an outline.”
So what do we think❔
Would writing the back cover blurb early on in your creative process give you the drive to create something cool?
Let me know in the comments.
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